Gastrointestinal Cancer

Gastrointestinal (GI) Cancers We Treat

(heading - recommend using something with high search volume - Stomach Cancer, Pancreatic Cancer are highly searched, Gastrointestinal Cancers search volume is very low)

Copy: What is GI cancer, where is GI cancer. Use more identifiable terms such as stomach, pancreatic. Recommend adding anchor links to jump down to the specific cancers listed below. 

What are the signs of gastrointestinal cancer?

(heading - this was a top question to answer. Recommend something along the lines of this or symptoms to look for)

Copy: List the symptoms, include find a doctor CTA for someone who believes they need to get their symptoms looked at. Roll in stomach and pancreatic symptoms, these are very highly searched terms/key phrases include: pancreatic cancer symptoms, stomach cancer symptoms, signs of pancreatic cancer, signs of stomach cancer.

How common is gastrointestinal cancer?

(heading - this is another top question from conductor report. Recommend using this wording)

Copy: Use this area to talk about genetics, screenings and prevention. Recommend linking to where individuals can find out if they are at risk. What type of screenings are available and how to get one. Also good place to talk about prevention. Include information about how the cancers (colon, stomach, bowel, etc) are diagnosed, what type of specialist to go to. 

Content articles related to topic - from Cassie: 

 

Is gastrointestinal cancer curable?

(heading - this is a top question from the conductor report. Recommend using this wording)

Copy: Talk about treatment options. Opportunity to link to other internal pages and content articles.

Example content piece recommended: Patient is colon cancer-free after robotic-assisted surgery

Colon Cancer

Goal with this area is to look further into Colon/Colorectal Cancer using key search terms, linking to relevant articles, the preventative page and CTA: Find a Doctor.

Keyterms to use within this section: 

Colon Cancer, Colon, Colon cancer symptoms, Colorectal Cancer

Recommend including preventative link and the Find a Doctor CTA. 

Pancreatic Cancer

Goal with this area is to look further into Pancreatic Cancer using key search terms, linking to relevant articles, the preventative page and CTA: Find a Doctor.

Keyterms to use within this section: Pancreatic Cancer, Pancreas, symptoms of pancreatic cancer, signs of pancreatic cancer, pancreatic cancer symptoms,

Recommend including the Find a Doctor CTA.

Esophageal Cancer

Goal with this area is to look further into Esophageal Cancer using key search terms, linking to relevant articles, the preventative page and CTA: Find a Doctor.

Keyterms to use within this section: 

Esophageal Cancer, esophageal cancer symptoms, esophagus cancer

Recommend including the Find a Doctor CTA. 

Stomach (Gastric) Cancer

Goal with this area is to look further into Gastric (Stomach) Cancer using key search terms, linking to relevant articles, the preventative page and CTA: Find a Doctor.

Keyterms to use within this section: Stomach Cancer, Gastric Cancer, Stomach, What does early-stage stomach cancer feel like?

Recommend including the Find a Doctor CTA.

Liver Cancer

Goal with this area is to look further into Liver Cancer using key search terms, linking to relevant articles, the preventative page and CTA: Find a Doctor.

Keyterms to use within this section: Liver Cancer, Liver, cancer in the liver, symptoms of liver cancer.

Recommend including the Find a Doctor CTA.